Employer branding has always been a central pillar in the architecture of success within the IT industry. Without a strong employer branding strategy, it’s difficult for an organization to convey a relatable message to its consumers or to retain a coherent and robust company culture. It’s also the case that employer branding best practices are in a constant state of flux, in tandem with the evolution of technology and societal norms.
As employers, it’s our responsibility to keep an eye on the fluctuating employer branding trends within our industry, so that our organizations can adapt appropriately. This can be a challenge, however, considering the huge number of day-to-day demands that we’re constantly already having to juggle.
How to Optimize Your Branding in 2020
With those ideas in mind, here are three simple tips for building an up-to-date and sophisticated employer branding strategy in 2020:
Make social media communication a priority.
A recent survey found that 35% of all HR managers and CEOs believe that social media is now the single most vital mode of communication for employer branding. If you have not yet developed a strong social media marketing strategy, now would be an ideal time to do so.
Understand and Evaluate KPIs.
Key performance indicators, or KPIs, are a straightforward and extremely helpful tool for measuring success within an organization.
Here are a few examples of KPIs that you should consider orienting your IT business around in 2020:
- Employee retention rates.
- Quality of the hiring and recruitment process.
- Percentage of projects that are finished on time.
- Percentage of projects that remain within the originally agreed-upon budget parameters.
Clarify who is responsible for maintaining and growing the employer branding strategy
Ownership of employer branding projects varies between organizations. In some cases, HR has full ownership. In others, the responsibilities are split more or less evenly between HR and executives. Whatever the case happens to be within your business, make sure that you delegate and communicate your employee branding strategy as carefully as you possibly can. That way, there will be minimal confusion and maximum efficiency moving forward.
Learn More About Empowering Your Workforce
At SSI, we specialize in working with employers to identify hiring needs and to get in touch with top talent. To learn more about how our experts can help your organization to excel in 2020, please contact us today!