Job Title: Omni-channel Strategy Manager
Location: Madison, NJ (Hybrid)
Job Summary:
- As an Omni-channel Strategy Manager, you will play a pivotal role in shaping the strategic approach, execution, and measurement of omni-channel marketing and media plans for our client’s Hematology brand. You will be the dedicated omnichannel point-of-contact for this brand, working closely with internal teams and external partners. This role is part of the Omnichannel Strategy Team, within the broader Worldwide Commercialization Excellence group.
Key Responsibilities:
- Support the execution of the engagement plan for the Brand
- Contribute to HCP/DTC engagement recommendations based on customer insights and brand strategy
- Collaborate on drafting and delivering creative briefs and other necessary requirements documentation
- Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs
- Partner with digital agencies, media partners, and our client’s Production team to define project scope, costs, timelines, and deliverables
- Collaborate with the Analytics team to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs
Skills Required:
- Bachelor’s degree with minimum 1-3 years industry experience (pharmaceutical/biotech or related agency)
- Experience in pharmaceutical digital marketing
- Proven ability in managing digital agencies, partners, and cross-functional support teams
- Experience leading digital engagement, channel, and analytics activities
- Competence in developing, evaluating, and activating DTC media plans
- Proficiency with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
About SSi People:
With over 26 years of industry experience, SSi People has built its reputation and expertise on putting people first. Everything we do works toward delivering an exceptional experience for our consultants, our clients, and our internal team. Through a genuine commitment to people in everything we do. We have developed refined processes and a stellar internal team to deliver talent quickly. More importantly, we focus on building long-term relationships, not transactions. Putting people first is just what we do well.
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