Omnichannel Marketing Specialist

Lawrence Township, New Jersey

Job Title: Omnichannel Marketing Specialist (Hybrid)

Location: Hybrid (50% Remote)

Are you an experienced marketing specialist with a passion for omnichannel strategy and digital marketing? Join our dynamic U.S. Omnichannel Strategy team and make a significant impact on the future of healthcare marketing. We’re looking for a talented individual to lead the planning, execution, and measurement of omnichannel engagement plans for a leading cardiovascular or immunology brand.

Job Description:

  • As an Omnichannel Marketing Specialist, you’ll be the dedicated point-of-contact for a specific brand, working closely with internal teams and external partners to ensure seamless campaign execution. This role requires expertise in pharmaceutical DTC and HCP digital marketing, agency management, brand partnership, and MLR approval processes.

  
Responsibilities:  

  • Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy
  • Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
  • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
  • Partner with the Brand, digital agencies, media partners and the company’s Production team to define project strategy, scope, timelines, and deliverables
  • Lead pull through of DTC and HCP digital tactics and media programs that drive business impact
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics

 
Required Skills:  

  • Bachelor’s degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
  • Experience in pharmaceutical omnichannel strategy and digital marketing
  • Experience leading digital engagement, channel, and analytics activities
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams
  • Competence in developing, evaluating, and activating media plans
  • Demonstrated ability to successfully navigate internal MLR review processes
  • Prior Digital or Media Marketing Agency experience is a plus
  • Strong oral and written communication skills
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM

If you’re ready to take on new challenges and drive the future of healthcare marketing, we want to hear from you!
Apply now and be part of a team that’s transforming the healthcare marketing landscape!

About SSi People: 
With over 25 years of industry experience, SSi People has built its reputation and expertise on putting people first. Everything we do works toward delivering an exceptional experience for our consultants, our clients, and our internal team. Through a genuine commitment to people in everything we do. We have developed refined processes and a stellar internal team to deliver talent quickly. More importantly, we focus on building long-term relationships, not transactions. Putting people first is just what we do well. 

 

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