Growth Marketing Specialist – Braze Email Campaigns

Location: 100% Remote (EST Time Zone)
Employment Type: Full-Time Contract
 

Position Overview

We are seeking a hands-on Growth Marketing Specialist with strong Braze experience to support a high-volume, global email marketing program for a leading digital streaming platform. This individual will be responsible for building, launching, and optimizing email campaigns, including product launches, newsletters, and ongoing customer communications.

The ideal candidate is highly proficient in Braze, technically capable of working with SQL, Liquid, and HTML/CSS, and passionate about improving marketing processes. This role requires someone who can independently manage campaign execution, troubleshoot issues, collaborate across teams, and identify opportunities to improve efficiency through automation and AI tools.

Key Responsibilities

• Own end-to-end email campaign execution in Braze, including campaign setup, audience segmentation, personalization, testing, QA, and deployment.
• Build and manage multi-step customer journeys using Braze Campaigns and Canvases.
• Execute email communications supporting product launches, newsletters, customer engagement, and growth marketing initiatives.
• Develop and customize email templates using Liquid logic, content blocks, and HTML/CSS.
• Partner with Data Science and Engineering teams to build, validate, and QA audience segments using SQL and BigQuery.
• Coordinate with cross-functional stakeholders and localization teams to execute global campaigns across multiple languages.
• Monitor campaign performance, analyze A/B testing results, identify issues, and recommend improvements to engagement and conversion.
• Leverage AI tools such as Claude to streamline campaign workflows, automate repetitive tasks, and improve operational efficiency.
• Maintain campaign calendars and project tracking tools to manage priorities, deadlines, and competing requests.
• Identify opportunities to optimize existing processes, improve campaign quality, and increase execution efficiency.
• Support the expansion of marketing communications into additional channels, including push notifications.

Required Qualifications

• 3–5 years of hands-on experience using Braze to build, execute, and manage email marketing campaigns.

• Strong experience with Braze Campaigns, Canvases, audience segmentation, personalization, and campaign QA.
• Experience managing high-volume email campaigns, including product launches, newsletters, and lifecycle communications.
• Hands-on experience with Liquid logic, HTML/CSS, and email template customization.
• Working knowledge of SQL and BigQuery for audience targeting, segmentation, and data validation.
• Familiarity with AI tools such as Claude and the ability to apply AI to marketing workflow improvements.
• Experience analyzing email campaign performance, A/B testing results, and opportunities for optimization.
• Understanding of lifecycle marketing, customer engagement strategies, and conversion funnels.
• Experience collaborating with Marketing, Creative, Engineering, Data Science, and other cross-functional teams.
• Strong attention to detail with the ability to deliver accurate, technically sound campaigns under tight deadlines.
• Ability to work independently, manage shifting priorities, and proactively solve problems.
• Experience with project management tools such as Asana or Jira.
• Ability to work Eastern Time Zone business hours.

About SSI People

With over 26 years of industry experience, SSi People has built its reputation and expertise on putting people first. Everything we do works toward delivering exceptional experience for our consultants, our clients, and our internal team. Through a genuine commitment to people in everything we do. We have developed refined processes and a stellar internal team to deliver talent quickly. More importantly, we focus on building long-term relationships, not transactions. Putting people first is just what we do well.

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