Join Us and Make an Impact in Hematology as Manager, Omni-channel Strategy
Location: Hybrid – Ability to work in the office two to three days a week (Office location not
specified)
Are you experienced in pharmaceutical digital marketing with a passion for driving business impact through omni-channel strategies? Join our team as the Manager, Omni-channel Strategy for a leading Hematology brand!
Job Description:
- As the Manager, Omni-channel Strategy, you will support the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a Hematology brand. Reporting to the Associate Director, Omnichannel Strategy, you will collaborate extensively with internal teams and external partners to drive seamless interaction, optimize business plans, and develop innovative digital tactics.
Key Responsibilities
- Support the execution of the engagement plan for the Brand
- Contribute DTC engagement recommendations based upon customer insights and brand strategy
- Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team
- Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, DTC media, websites, mobile, eMail, social media, SEO/SEM, etc.)
- Partner with the digital agencies media partners and company’s Production team to define project scope, costs, timelines, and deliverables
- Lead pull through digital tactics and media programs that drive business impact
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
Required Skills:
- Bachelors degree with minimum 1-3 years industry, (pharmaceutical/biotech or related agency) experience.
- Experience in pharmaceutical digital marketing is required
- Experience leading digital engagement, channel and analytics activities
- Proven ability in managing digital agencies, partners, and cross-functional support teams
- Competence in developing, evaluating, and activating DTC media plans
- Demonstrated ability to successfully navigate internal MLR review processes
- Product launch and/or Oncology/Hematology/Rare diseases experience a plus
- Prior Digital or Media Marketing Agency experience is a plus
- Strong oral and written communication skills
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM
Ready to drive business impact through innovative omni-channel strategies? Apply now and join us as the Manager, Omni-channel Strategy!
About SSi People:
With over 25 years of industry experience, SSi People has built its reputation and expertise on putting people first. Everything we do works toward delivering an exceptional experience for our consultants, our clients, and our internal team. Through a genuine commitment to people in everything we do. We have developed refined processes and a stellar internal team to deliver talent quickly. More importantly, we focus on building long-term relationships, not transactions. Putting people first is just what we do well.