Social Media & Brand Manager – Canada

Toronto, Ontario

Social Media & Brand Manager – Canada
Location: Toronto, ON – Hybrid, onsite Tuesday, Wednesday & Thursday

Job Summary

We are seeking a hands-on Social Media & Brand Manager to own social media strategy and social brand management for the Canadian market. This person will shape the brand's social voice, create social-first content, engage directly with audiences, and drive campaigns that build fandom and cultural relevance.

Responsibilities

  • Own social media strategy and social brand management, including brand voice, content strategy, copywriting, publishing, and community engagement.
  • Develop and execute social-first campaigns and platform-specific content supporting films, series, talent, and key cultural moments.
  • Actively manage social communities by monitoring conversations, responding to comments, and engaging directly with audiences.
  • Provide creative direction and oversee content calendars, agencies, external partners, and social content shoots.
  • Partner with talent, creators, representatives, and entertainment partners to develop high-impact social content and campaigns.
  • Use social analytics, audience insights, and engagement data to optimize content and social strategy.

Required Skills & Experience

  • 8+ years of Social Media Brand Management experience within entertainment, sports, streaming, film/TV, media, or gaming is required
  • Working knowledge of French sufficient to review and validate French-language social copy for accuracy is required
  • Proven experience owning social strategy, brand voice, social-first content, copywriting, and community management for a major brand.
  • Strong understanding of Canadian audiences, entertainment culture, social trends, and the Canadian market, with established talent/creator/industry relationships.
  • Hands-on experience with social content creation, audience engagement, comments/replies, campaign execution, and social analytics

About SSI People: With over 26 years of industry experience, SSi People has built its reputation and expertise on putting people first. Everything we do works toward delivering exceptional experience for our consultants, our clients, and our internal team. Through a genuine commitment to people in everything we do. We have developed refined processes and a stellar internal team to deliver talent quickly. More importantly, we focus on building long-term relationships, not transactions. Putting people first is just what we do well.

By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from SSi People and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: SSi People Privacy Policy

Max. file size: 9 MB.
Subscribe to job alerts
Consent(Required)